Allegacy Financial went through a complete brand update and as the sponsor of the Don't Wait Golf Tournament, the logo got a complete refresh as well.
Using the new colors, plum, dark cherry, birch and olive along with mulberry in the bond symbol, I came up with these two finalists. Incorporating the golf ball and tee into the lettering, even as the apostrophe, broke up the text heavy design and gave it a bit more playful feel. The logo on the left was selected.
The Don't Wait Golf Tournament is an annual event held in Bermuda Run, NC. The "Don't Wait" refers to don't wait getting checked for breast and ovarian cancer.